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What's Your Style

In their book, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, authors G. Richard Shell and Mario Moussa profile five distinctive persuasion styles people use to sell ideas to clients and colleagues. Find yourself next to some of the well-known politicos:

The Idea Promoter: Bill Clinton
Extroverted, highly skilled in reading other people, and can work a room.
Weakness: Sometimes appears too smooth.

The Driver: Sarah Palin
Very assertive and less tempered by social awareness. Can be relentless.
Weakness: They can be blunt.

The Chess Player: Karl Rove
Socially astute but quieter than the Promoter and Driver.
Weakness: They sometimes seem to lack sincerity.

The Commander: John McCain
Introvert who emphasizes authenticity and sincerity.
Weakness: Lacks charisma.  

The Idea Advocate: Joe Biden
A balanced style. Relies on arguments and evidence. Not too loud, not too soft.  Everyone can be an idea advocate.  
Weakness: Not passionate or driven enough—people may not take you seriously.