Audience

Readers Per Issue:  1,778,839
Readers Per Copy:  8.89
Average Reading Time:  26.4 minutes

Basic Demographics

Male/Female:  63% / 37%
Median Age:  42 Years
Median HHI:  $200,000

Education

Attended College:  97%
Graduated College:  80%
Graduate Degree:  42%

Employment

Employed Full Time:  90%
President/CEO/Owner:  15%
Vice President:  13%
Director/Manager:  30%
Professional:  23%

Vacation Habits (Past 12 Months)

Average Vacation Nights:  25.2/Year
Traveled Internationally:  68%
Types of Vacations Taken:

• Ski:  16%
• Golf:  16%
• Spa:  15%
• Ocean Cruise:  11%

Vacation Destinations (Past 12 Months)

New York, Pennsylvania, New Jersey:  60%
Florida:  38%
Delaware, Maryland, District Of Columbia:  33%
Massachusetts, Rhode Island, Connecticut:  33%
Virginia, Carolinas, Georgia:  33%

Lifestyle

Married:  66%
Children in Household:  47%
Passport:  69%
Frequent Flier Member:  66%
American Express Card:  66%
Vacation Home/Timeshare:  30%

Actions Taken After Reading arrive         

Visited a Place or Attraction:  33%
Made Travel/Entertainment Plans:  17%
Requested Information:  13%

Source: arrive Reader Study & Audience Research
Insights & Solutions, April 2004